This Spec Ad Campaign, titled 'Comfort that Moves,' highlights the revolutionary technology in On shoes known as CloudTec®. This innovative cushioning system offers unparalleled comfort, support, and enhanced running efficiency. CloudTec® stands out as a unique system, absorbing impact, reducing strain, and adapting to your running style, creating a sensation cherished by runners worldwide – the feeling of 'running on clouds.'

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The campaign draws a parallel between cloud adaptability and On Running shoes. This analogy underscores the shoes‘ adaptable comfort, effortlessly adjusting to varied situations, irrespective of terrain, mirroring the dynamic nature of clouds.

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