Comfort that Moves.
Creative & Art Direction, AI Prompting
This Spec Ad Campaign, titled 'Comfort that Moves,' highlights the revolutionary technology in On shoes known as CloudTec®. This innovative cushioning system offers unparalleled comfort, support, and enhanced running efficiency. CloudTec® stands out as a unique system, absorbing impact, reducing strain, and adapting to your running style, creating a sensation cherished by runners worldwide – the feeling of 'running on clouds.'
The campaign draws a parallel between cloud adaptability and On Running shoes. This analogy underscores the shoes‘ adaptable comfort, effortlessly adjusting to varied situations, irrespective of terrain, mirroring the dynamic nature of clouds.
The visuals are created using AI and the Adobe Cloud.